In 1978 Josep Maria Albet i Noya was the Farmer's Union representative on the D.O. Penedès regulating council, when a Danish company contacted the council in search of an organic producer in the region. At that time there were no certfied organic producers in Spain, but the council mentioned the possibility to Josep Maria largely because of his personal convictions as a strict vegetarian.
He made contact with the Danes, and subsequently with the Vida Sana consumers' association. At that time there was no official body regulating organic production in Spain, and Vida Sana offered the relevant control mechanisms. He would subsequently take a course on Biodynamic agriculture with Kgell Arman, ex-minister of agriculture of the Swedish government. Despite initial scepticism from the family and local farmers, Josep Maria decided to try with one of the family vineyards that he himself had replanted and grafted with Ull de Llebre(Tempranillo) vines. The resulting wine sold very well, encouraging him to continue along this path.
In the following years he gradually increased the number of vineyards dedicated to organic farming procedures. Not only was he able to prove the sceptics wrong, but he began to observe the benefits of the organic farming methods, eliminating synthetic chemical pesticides and fertilisers that affect the natural growth and ripening of the grapes. This return to methods inherited from traditional agriculture, given that the organic regulations only allow the use of cover crops and organic composts, better maintains the vines' balance and produces healthier grapes, free of residues that alter the aromatic components of the fruit, their taste and their natural texture.